My first
question is, how long have you been in the beauty business? I haven’t been in the beauty business long
but I have been avid makeup fiend since I was a little girl. I used to experiment with fun makeup on all
my friends.
2. What
prompted you to start Darling Girl cosmetics?
Well, it was always kind of a daydream a friend and I had. We would sit for hours doing each other’s
makeup and talking about how cool it would be to have our own company. It kind of remained a distant dream as I was
working in banking but then my husband got transferred to a different location
for his job and I had a hard time finding a job so I took a risk and the rest
is history.
3. How long
has the company been around? It’s hard
to believe it’s been such a journey but we have been officially open since July
of 2010. In some ways it seems like it’s
been a lot longer and in other ways like it just happened yesterday. Either way I love what I do and wouldn’t
trade it for the world. Long hours and
all.
4. What
inspires color choices for your makeup and other products? I find inspiration in many different
ways. Nature. Food. Clothing. I think nature would be my biggest
inspiration. Flowers. Sunset. Fields of
wild flowers. I have been known in my
early days to dream about color and wake up in the middle of the night to go
make the colors come to life.
5. What
is your most popular selling item? The number one of all-time best selling
shade is Jeweled Taupe followed closely by London Calling. Glitter Glue has developed a bit of a cult
following as well. It’s a shadow
fixative/mixing medium. It works to help
sparkly shades stick so you don’t have glittery cheeks as well as bringing out
the sheen or duotone in a shadow.
Basically,
tell me the story of how Darling Girl Cosmetics came to be. I’ve always been a girly girl makeup lover
and this was a dream come true for me. I
am so greatful that I couldn’t find a job when my husband got a job transfer to
South Texas. I built Darling Girl
Cosmetics on a shoestring budget but has flourished into a pretty thriving
business and I couldn’t be happier about it.
What can
we expect from Darling Girl cosmetics in 2013 ?
I’m known for being quite prolific with my shadow creations so there
will be plenty of new eye shadow coming up.
I have a collection of duochromes coming out in a few months, some color
correcting powders with botanicals and I’m really excited about working on
matte lipstick line. I am a bit of a lip
product junkie!
Tell me a
little bit about yourself::
Let’s see. I’ve been happily
married for 15 years. I am the mother of
two boys 17 and 14. One will be going
into college next year. I can hardly believe
it! Darling Girl is pretty much a one
woman show. I have an assistant that
helps with labeling products a couple days a week but other than that it’s just
me running the show. ;)
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