My first question is, how long have you been in the beauty business? I haven’t been in the beauty business long but I have been avid makeup fiend since I was a little girl. I used to experiment with fun makeup on all my friends.
2. What prompted you to start Darling Girl cosmetics? Well, it was always kind of a daydream a friend and I had. We would sit for hours doing each other’s makeup and talking about how cool it would be to have our own company. It kind of remained a distant dream as I was working in banking but then my husband got transferred to a different location for his job and I had a hard time finding a job so I took a risk and the rest is history.
3. How long has the company been around? It’s hard to believe it’s been such a journey but we have been officially open since July of 2010. In some ways it seems like it’s been a lot longer and in other ways like it just happened yesterday. Either way I love what I do and wouldn’t trade it for the world. Long hours and all.
4. What inspires color choices for your makeup and other products? I find inspiration in many different ways. Nature. Food. Clothing. I think nature would be my biggest inspiration. Flowers. Sunset. Fields of wild flowers. I have been known in my early days to dream about color and wake up in the middle of the night to go make the colors come to life.
5. What is your most popular selling item? The number one of all-time best selling shade is Jeweled Taupe followed closely by London Calling. Glitter Glue has developed a bit of a cult following as well. It’s a shadow fixative/mixing medium. It works to help sparkly shades stick so you don’t have glittery cheeks as well as bringing out the sheen or duotone in a shadow.
Basically, tell me the story of how Darling Girl Cosmetics came to be. I’ve always been a girly girl makeup lover and this was a dream come true for me. I am so greatful that I couldn’t find a job when my husband got a job transfer to South Texas. I built Darling Girl Cosmetics on a shoestring budget but has flourished into a pretty thriving business and I couldn’t be happier about it.
What can we expect from Darling Girl cosmetics in 2013 ? I’m known for being quite prolific with my shadow creations so there will be plenty of new eye shadow coming up. I have a collection of duochromes coming out in a few months, some color correcting powders with botanicals and I’m really excited about working on matte lipstick line. I am a bit of a lip product junkie!
Tell me a little bit about yourself:: Let’s see. I’ve been happily married for 15 years. I am the mother of two boys 17 and 14. One will be going into college next year. I can hardly believe it! Darling Girl is pretty much a one woman show. I have an assistant that helps with labeling products a couple days a week but other than that it’s just me running the show. ;)