I am very happy to be bring this interview with Dark Heart Designs ! I have been wanting to interview this company since I first saw them and their products. I haven't had the pleasure of trying them yet but they look incredible on Facebook ! Thank you Dark Heart Designs for doing this interview with me. 1. How long have you been in the beauty business? I opened my first shop on Etsy in March of 2010. Of course, being who I am I do things the hard way and it took a while to actually get Dark Heart out there. I was finally able to get a big break, so to speak from a kind blogger.
2. What prompted you to start Dark Heart Designs? I love make up and I love making things. For me, I’ve always thought make up was more like art supplies. I don’t think anyone needs it to be beautiful. That’s on the inside, but it’s positively fascinating how you can totally transform the way someone looks by applying it. From simple highlighting and contouring to bring out natural features to the bold, intricate looks that completely change a face into something entirely different.
I’ve also struggle with depression, my weight, and self esteem issues for the majority of my life. I always wanted Dark Heart to be a way for me to reach people and tell them you’re not alone, you’re beautiful just the way you are, and to never give up on your dreams. There’s always going to be bad days, but you miss the light at the end of the tunnel if you quit in the middle of your journey. If I had given up, I would have missed having Dark Heart, and all the wonderful people I’ve met through it. So, in conclusion, if you’re going to wear make up, let it be an expression of your creativity, and do so in confidence knowing that when you are beautiful inside, you are beautiful outside.
3. What inspires color choices for eye shadows and other cosmetics including body and bath products? Sometimes I start with a theme in mind, and sometimes I just let the colors lead me. Some of the most beautiful and best selling colors/products in my shop came about by accident. Sometimes I just like to try different color combinations. If I have a specific theme in mind, I usually gather that inspiration from my favorite movies, books, or music, most of them with darker themes themselves. I then try to associate the color with the inspiration as best as you possibly can with it being a product as opposed to say a movie poster with tons of imagery.
4. What is your most popular selling item? The sample set is pretty much what we’ve sold the most of, but it’s followed closely by the Dark Magic Eyelixir, with is a slightly sticky liquid that you mix with shadows to foil, wetline, or just get a bolder, brighter look.
5. What can we expect from Dark Heart Designs in 2013? Right now I’m on a sort hiatus, or vacation. I had a big sale in November, and it went incredibly well. It was far beyond my expectations and it took a lot of work to get everything done for it so I’m taking some time to relax. I have a full time day job in addition to my makeup company and I really need a short break before I dive back into things. I will say that I do have a lot planned including getting really serious about our promoter program, swatch program, and the Dark Hearts’ club. It’s all going to be totally revamped and we’ll also be adding new products and collections in the coming months.
6. Tell me a little about yourself and if others work with you about them also: Let’s see…I grew up in the carnival industry. My parents had an arcade that we used to move all over the east coast about every week or so for the majority of the year. I’ve traveled from Niagara Falls in New York to Miami, Florida. Unfortunately the popularity of at home video game consoles pretty much killed that industry and we stopped traveling in ’94. Since then I’ve worked at a factory that makes the canvas ride tops and flags for the various carnivals.
I grew up in Florida during the time we were traveling, which I’ve always loved but my father moved us to Georgia when I was 16. I can definitely say I miss the ocean but I have a nice little apartment where I live with my girlfriend, who sometimes helps me with orders by doing labeling and packing for me. I’m also lucky enough to have a great support group of friends who help me with Dark Heart whenever they can, even if it’s just advice on collections/products or new ideas. I can definitely say I wouldn’t trade it for anything, and I appreciate the friends, fans, and customers.You have nothing if you don’t have them and I never want to forget to be grateful.