 |
| Let me introduce you all to Salty Cosmetics ! This company grabbed my attention due to it's name and fantastic colors I saw. I don't know how many of you have heard of Salty Cosmetics but I guarantee you they will be big very soon. Thank you for honoring me with this interview, for the rest of you reading this, please go and check out their page, I guarantee they have something you've just gotta have. |
1.
I have been in the beauty business since 2001 when I attended
Cosmetology school in Kansas. I am a licensed Hair Stylist and
Esthetician in both Kansas and Missouri
2.
I have had this dream of my own makeup line since I was in high
school! I remember my first eye shadow palette of over 100 shadows that I
purchased myself and I would try to get every color I could on my eye
lid! LOL But years down the road, after a 10 yr Army career, hair
school, husband, 2 kids, jobs, and more school it just never seemed to
be a good time to start or even think about a dream like that. But 4yrs
ago I started Esthetics school because I was still chasing the dream I
met a couple of awesome young ladies who had the same passion for
makeup, fashion and really fantastic creativity! I approached them with
the idea while we were taking the makeup course in school. They all
said YES and we began the journey! And it just so happened that everyone
that I wanted to partner with in our company, all of our first initials
spelled out SALTY and that is how we got our name! Sarah, Arnelle,
Lacey, Tom(my Dad), and Yolanda(my mother). My parents are awesome and I
include them in every crazy venture! LOL
I
wanted our focus to be on the ingredients we were using instead of just
using the cheapest available, we did a lot of research on what was
going to make us stand out. And women are very ingredient savvy these
days, another cosmetics line with the same cheap, skin irritating
ingredients wasn't going to cut it!
3. Salty has been an official company since 2010.
4.
Of course we like to be on trend as much as possible, but I'm also one
who likes to "buck the system" a bit and I LOVE color! So anything that
is bright and makes a statement is what we look for. I am not one to
follow the crowd but also understand the importance of what our clients
are looking for. Being a hairstylist and esthetician trains you to
listen to what your client is looking for and also why we based our line
off of our Custom Blending features. We want women to fall in love
with makeup again and not be afraid of color. Our Custom Blending
feature allows the client to be in charge and create the PERFECT color
for them! They include all of their specifications including, type of
shadow they are looking for (matte, shimmer, semi-matte….), skin tone,
hair and eye color, and a description of the color they are wanting. We
ship them samples for them to test and they tell us the changes they
would like to make, we make a new sample and send them a new sample.
This process continues until the client is satisfied with the final
product. They also get to name the color whatever they want, we ship
them a full sized finalized product with the name they chose and it is
then added to our website for purchase!
Since
we are Estheticians as well I like to post content related to taking
care of your skin and the best products to do so, with a lot of
ingredient information!
5.This
feature is one of our best selling items. We also have done custom
blended blush, bronzer and lip gloss. We have recently added custom
blended glitter pigment to the list since we have been dealing with a
lot of Cheer competitors looking for special formulations to stand out
at the competitions!
6.
The other best selling item is the eye shadow "Glama-ZOID!" In April
of last year we were approached by Ipsy (formerly My Glam) and they
wanted to do a collaboration for their August Glam bags. Well of course
we decided to make a custom blend just for the occasion so they would
have an exclusive color from us! And Glama-ZOID was born and ever since
it hit the glam bags in August we have had a hard time keeping it in
stock! It is the perfect iridescent color that looks fantastic on every
skin tone and every age! It almost morphed into whatever skin tone its
on and provides them with the perfect color!
7.
Salty is still a VERY small cosmetics line and we do everything
ourselves….we hand blend everything and make everything from scratch.
In 2013 Salty is going through a website overhaul, with the main focus
being our new Custom Blend Program which will be anticipating release in
May. Clients will be able to earn discounts on the Custom Blends they
have created for life, everyone will be able to vote on their favorite
custom colors and the creator of that color earns free products and
bigger discounts based on votes! We will also hopefully have perfected
our foundations by late summer or sooner. This special formula has been
in testing phase for some time now but I have to be sure it is perfect
before we release a substandard product. But our main focus is color
products, we want Salty to be the place you turn to for that eye shadow
you can't find ANYWHERE! We are going to add that to our branding during
the website overhaul. We will be Salty Cosmetics Eye Shadow Boutique
& Custom Blending Bar.
8. Salty also provides makeup artist services for all occasions, makeup classes and we also offer Airbrush makeup by Dinair.
We are on Facebook, Twitter, Pinterest, &Instagram all under /SaltyCosmetics
No comments:
Post a Comment