-How long have you been in the beauty business?
I
just recently began actively formulating eyeshadows in January 2013,
but Indie Cosmetics was officially created in late 2012. Personally, I
have been a makeup addict for about two years.
-What prompted you to start Indie Cosmetics?
It
started with my own personal need for brightly colored eyeshadows. I
felt that I could create the bright colors that I love and have control
over what ingredients are used and how the makeup is tested. Prior to
starting Indie Cosmetics, I was surprised at how many cosmetic companies
still test their products on animals. That is why I decided to use
vegan and cruelty-free ingredients in my makeup. I also wanted an
affordable price point and I feel that as a small company with less
overhead, I can accomplish that.
-How long has the company been around?
Although
we officially started in late 2012, we have just recently put together
our first collection, the Unicorn Collection, in March 2013.
-What is your most popular selling item?
Our
first collection, the Unicorn Collection, has been our most popular
item. We are looking forward to having more eyeshadow colors and
collections very soon.
-What can we expect in 2013?
You can expect to see more eyeshadow collections in 2013. Vegan, cruelty-free, and affordable, as always!
-Tell me a little bit about yourself.
Well,
I've been married for 10 years, and I also just recently managed to get
the hubby to try formulating an eyeshadow color :) I like to call
myself a goofy goober extraordinaire because I am silly and I don't mind
having a good laugh at myself.
Awesome!! <3
ReplyDeletenice story and wishing you and your company many opportunites and new customers<3
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